We next consider how to transition to what makes a church plant work, as explained back in Rescuing the Churches of Christ, Part 2.
1. Very intentional, detailed, intense plans for getting the word out through community events, advertising, marketing, personal contact
Church plants make very careful plans for how they’re going to meet unbelievers. They plan a year or two ahead. They do mass mailings, reach out events, cook outs, classes for the community, etc. They have a plan and they work the plan.
More importantly, they don’t just go through the motions. If they advertise a financial planning conference, they meet and greet with vigor. They get names and phone numbers. They try to make friends. They explain what they’re about. They realize that the seminar is not the point. Building relationships is.
2. Emphasis on relationship building and personal evangelism but with additional methods used as well.
Now here is the key (I think). Friendship evangelism works but works very slowly. And the older we are, the harder it is, because we’ve made our friends and can hardly abandon our old friends. But any evangelistic effort has to center on friendship evangelism.
However, the church can help us by putting us in situations where we can meet the unchurched on favorable terms — through community service, outreach events, etc. This can accelerate the process if we see these events as opportunities to build relationships that will be evangelistic.
Then again, if we expect the event itself to save souls, we are seriously deluded! Few people will come to Jesus just because they’ve brought their children to an Easter egg hunt or attended a financial seminar. These events help show that we are generous, caring, nonjudgmental people, but they don’t bring the lost to Jesus. They just help the process.
I’m not trained in this sort of thing, but it seems we do a pretty lousy job of this. We put on an event for friends and neighbors and don’t even get a count. We don’t get names and numbers, so we can’t even thank visitors for having come. And sometimes we plan things that are so elaborate we are too exhausted from putting on the program to actually talk to the visitors.
3. Intense training of leadership
Here’s an idea: Send some of your leaders off to church planting school and then have them lead the planning for the next few years. You know, we may only need 12 or 15 highly committed people to pull it off. But as they set the example for the rest, the entire congregation just might change. It could happen …
4. A core membership committed to the vision of the church
Of course, this begins with having a vision for evangelism. Most churches have a vision for church growth — but most are satisfied with growth that comes from transfers — grabbing most of the Church of Christ members who move into town, picking up people unhappy with their Baptist congregation, that sort of thing … And this can be done by providing excellent programs, which we know how to do.
But evangelism is a whole lot harder. The numbers tell us that mere growth is no longer good enough. We have to have a vision to seek and save the lost.
We have to minimize the routine, internal demands so our most committed members can get involved with those outside the church. People are busy. If we want them making friends at the neighborhood Easter egg hunt, they can’t be inside punching out flannel graphs.
5. Utter rejection of legalism in all its forms
We will not have rejected legalism until we’re willing to have the occasional solo or instrumental piece in worship. It’s not that these things will suddenly make us evangelistic — it’s just that we won’t be free to do what we need to do while we are caught up in this kind of thinking.
It’s not the music, of course, It’s the hearts of the members who attract the lost. And the hearts that are most attractive are those that love as Jesus loved, who can love the prostitute and the leper. And who don’t mind healing on a Sabbath, even if it makes the legalists angry enough to kill.
6. Commitment to being missionaries — studying local culture, “language,” etc. and learning to communicate in those terms.
A missionary starting a work in Romania will learn Romanian. He will also learn the local culture — the sports teams, politics, etc. A missionary in Tuscaloosa, Alabama will learn about Alabama football. A missionary on the college campus will learn how college students relate — through video games, Facebook, text messages, parties, etc.
A missionary to college age youth will notice how very important relationships are to them and how they’re built on dialog, not authority. He’ll see that young people distrust authority but love to talk about just about anything nonjudgmentally. He’ll see that they detest racism and sexism in all their forms and feel strongly about environmental issues. And if the missionary knows his Bible, he’ll find lots of common ground.
Oh, and he’ll also notice how most students walk around with mp3 players, swap CDs of favorite tunes, and spend their weekends listening to bands. He’ll learn that music is very important to this generation, and he’ll figure a way to take advantage of that fact.
7. Instrumental music.
Every megachurch in the nation is instrumental. Most church plants are at least tolerant of instrumental music. Of course, there are also countless dying churches that have instrumental music. It’s no panacea. It is, however, a critical part of youth culture.
Us old folks don’t fully appreciate this. You see, we grew up in an age when music was available on records, which had to be played on a record player. Our kids carry their record players with them, and listen to music all day long.
We had to listen to the radio — someone else’s taste in music. Kids today listen to iPods, so they get to pick their own music.
I remember unpacking my oldest for his freshman year at Harding. As we walked the halls of the freshmen dorm, we couldn’t help but notice that at least half the students had brought guitars with them. This is at Harding, where all the kids grew up in a cappella churches, and yet they love instrumental music enough to have learned to play a guitar.
I attended a class at Pepperdine on singles ministry. One minister takes his singles barhopping. They go from bar to bar, listening the bands, while drinking Coke. They leave generous tips (so the waitresses aren’t hurt by their presence, as they’d normally make large tips off drinks) and talk about Jesus. They say they are always noticed!
Rather than declaring bars off limits, they see the bars as evangelistic opportunities. Rather than struggling with being different, they see being different as a way to attract the lost. And they see music as common ground with those they are seeking. Jesus would be very proud.
I think that puts too much faith in things like advertising and worship styles. If someone is looking for that kind of church, there are already a multitude of choices. What will make your church stand out from the crowd? Willl you do it just a bit better than the rest? I don't think those things are the keys to dramatic "church planting" style growth.
I don't think you can go off to "church planting school" and learn how to do it — unless "church planting school" is an actual church planting, led by someone who knows what to do. OTOH a few years on an actual church planting — one that grows dramatically — would be very valuable training.
Item #4 is really the key. Someone in the congregation has to see this as their mission in life. They go out and convert someone, and teach that person to do the same. Then the two of them go out and convert two more, etc. The trick is keeping the new converts in the mission mindset. If they settle back into the comfortable suburban church lifestyle, it's all over. You can bring in others from the general congregaton, but they have to be fully invested in the mission — otherwise it will dilute the formula.
But this can be risky. Unless you have the same high expectations for the whole church, there will be trouble. If one part of the church is "hair on fire" committed to seeking the lost, but the rest of the church is basically just attending services, there will be friction. The comfortable Christianity being lived out by part of the congregation will be a temptation to the mission-minded part of the congregation. Mission leaders will have to teach a high expectation to counteract that temptation, or the mission will fade into irrelevance. But if the mission group is held to higher standards, they will not respect the commitment of the rest of the church. Lots of churches have split over such dynamics. It's a difficult puzzle to solve. I've seen it play out more than once.
I'd like to take a different slant on this. Part of the problem with evangelism is the perception of evangelism. Intellectually, I agree with what Jay wrote about "friendship" evangelism, but it still uses the word, evangelism.
And the simple use of that word causes a large number of people to turn off their brain, because they don't see themselves as evangelists, or they don't want their friends to seem them as evangelists, or they claim their gift is not evangelism.
Frankly, most Christians, regardless of denomination, fail to emphasize "loving one another the way Jesus loved us" as much as I wish we would.
If that was our focus, in a single-focused, narrow-minded way, we would by default be developing the kind of relationships that will lead people to find Jesus.
Evangelism, as a concept, comes off as a program — and I can ignore a program, because it's not convenient to my schedule or I'm not properly skilled in it; but I cannot avoid trying to love others as Jesus loved me.
My view is churches of Christ (and certainly others, too) have so disected the Text that we often miss the primary point — which is to love others the way Jesus loved us.
(This even gets us past the instrumental music debate — and wouldn't that be a thrill!!)
*gasp* beyond a debate?!?! Perish the thought
I couldn’t agree more with that. What we have lost in our churches is a lack of desiring in reaching people. Our message has been so individualized for such a long time, that I feel many may be simply ignorant of their purpose and role in the kingdom of God.
We’ve lost the sense of empowerment that comes from the Holy Spirit.
David,
Excellent points. I think the most convicting passage in the scriptures about evangelism is the parable of the good Samaritan. If we learned the lesson of that parable, we wouldn’t need to talk about evangelism.
I worship at a congregation of about 200 Sunday AM.
If I convert one family, and bring them into a congregation of 200 "comfortable suburban" church-goers, how will I "keep them in the mission mindset" when it is my example vs. the examples of 200 people + whatever mental baggage they bring from previous experience with American Christianity?
If the environment is not changed, the OVERWHELMING testimony of experience says that that environment will smother out their evangelistic zeal.
How many 'college age & over' converts do you know who have maintained their initial zeal when faced with the complacency and (let's be honest) apathy of the 'comfortable suburban' mindset week after week after week?
Your comments on church plantings are very meaningful to me–since we just planted a new church in the Phoenix Northwest Valley about 4 months ago. Our church is totally committed to signing off of the usual legalism and traditions of the church of Christ. This freedom has brought our people immense joy and the realization that now they can invite anyone to our services and they will be in a positive, loving environment. We hope to reach hundreds and like you explained this old system of legalism must die to accomplish that. Also as you've written, we are an instrumental church and will eventually have 3 to 4 instruments to accompany several singers in a praise team. Although this takes time, this is allowed by our New Covenant and most people seeking Christ just naturally assume to experience it. Therefore our worship assemblies have taken on new joy, realizing that we're free to praise the Lord in various ways. Thanks so much for trying to open the eyes of Christians concerning reaching out and making disciples. We're now doing that in a free and joyful family of Christ in our church planting; and it is an awesome experience.
Rad,
Your work will be in my prayers. God is working powerfully through many church plants, and I am humbled by the courage of men like you who take on this essential work.